Location is no longer a barrier to effective selling. How do teams adjust to this new reality while providing a compelling buying experience?
With the rapid growth of the Internet, leading to new virtual environments such as e-Commerce websites and social media platforms thriving like never before, it truly is an innovative era for any business striving to optimise their sales and customer experience. With these digital platforms, they can now target new customers and fully automate their marketing tactics.
Rather than capitalising on brick-and-mortar stores and traditional media, brands are now transitioning from these outside sales to inside sales. This means you’re able to sell your products and services quickly via many online channels, without even having to speak directly to your customers! In saying this, here are some tips on how to get started:
Sales & Lead Generation – Automated Software
Automated softwares, such as Leado, allows businesses to generate leads, build website traffic and capture sales through LinkedIn – the world’s biggest professional networking platform. With around 706+ million users in more than 200 countries and territories worldwide, LinkedIn has become a hotspot for new marketing opportunities and attracting new customers.
Leado can take advantage of this by automating your sales funnel, targeting potential leads and messaging them for you. There’s no cold calling, email blasts or hours of stalking on LinkedIn. This efficient Lead Generation Software does all the work with just a few easy steps. By removing the agonising sales process, your team can now focus on closing the leads and acquiring new clients.
Search Engine Optimisation (SEO)
Nowadays, it’s not enough just to create a website or social media page for your business. What happens if you’re getting no traffic, or if there’s a high bounce rate and low click-through-rate? There are so many complex algorithm factors which can prevent your website from ranking on the top search engines such as Google and Bing. With billions of online users browsing through these, there’s so many ways to create a better customer experience to boost sales.
Attracting inside sales can be made so much more powerful by using a Search Engine Optimisation (SEO) strategy. This can effectively build your content and make it more tailored to your prospects so that they will be exposed to your business. This includes implementing keywords research, lead magnets, competitive analysis, creating backlinks, content creation, building good on-page optimisation (title tags and meta descriptions) and so much more.
Social Media Advertising
Social media is a no-brainer when it comes to fostering an incredible customer experience in our digitalised world. It’s cost-effective, gives you infinite audience outreach and can powerfully enhance your lead generation strategy. In fact, an estimated 3.6 billion people are using social media worldwide – and that number is going nowhere but uphill. But with so many prospects and competitors, how can you optimise your sales?
Many social media platforms such as Facebook and Instagram have integrated marketing tools and paid advertising services, such as analytics and ad campaign / audience segmentation. While it may seem easy at first glance, many businesses do not effectively utilise them to maximise their results and further grow their brand.
With social media marketing, you can select target segments, schedule your social media posts at the most optimal times, and create relevant automated ads for your customers (e.g. Facebook dynamic ads). To truly capture sales, while optimising your customer experience and brand engagement, you can also develop mesmerising graphics, promote flashy content (Tik Tok videos, GIFs and memes), create community groups, build shoppable posts, generate specific hashtags and sell products through influencers.
Paid Search & Display
Paid search, also known as Price Per Click (PPC) marketing, is another spectacular way to boost your sales. When coupled with robust SEO techniques and powerful copywriting, paid search can help you get top-ranked on Google search results pages. With PPC, you can easily attract any visitors who are actively searching for your product, understand their intentions and tailor your ad accordingly, while being able to track your return on advertising metrics.
With the enormous potential of skyrocketing your website traffic and boosting sales, paid search is the way to go. Under the pay-per-click model, it’s an easily measurable and low risk digital marketing strategy compared to other traditional forms of advertising. There are lots of ad formats and templates at your disposal – there are text ads displayed at the top or bottom of the organic search results, product banner ads, or shopping ads above search results.
When extending beyond outside sales and getting more inside sales, email marketing is a true gem for businesses seeking to grow the value of their customer relationships. It’s the most effective way of connecting with your leads, nurturing them and converting them into repeat loyal customers – a tremendous way to streamline all your sales funnel.
Email marketing also gives you amazing results – it has a ROI (return on investment) of 4400% and people who buy products through email marketing spend 138% more than those who do not receive email offers, meaning your sales conversions can go up dramatically! People check their emails on a daily basis, so you can take advantage of the most high-usage times and even schedule automated campaigns tailored to different audiences.
There are many ways to enhance your email marketing power – you can include lead magnets, create more personalised messages, make your campaigns more mobile friendly, develop captivating copy and attach striking visuals. Even basic email types, such as Welcome emails, shipping and tracking order emails, newsletters, along with abandoned cart emails get high open rates and click rates.
So why hesitate? Get more Inside Sales NOW!
Curious to learn more about lead generation and automating your sales process through Leado, or even develop your online strategy to boost those inside sales? Get in touch with OMDIGI Group now and we’ll work together with your business to maximise results with our versatile catalogue of digital marketing services!